Richard W. Ferguson
Chief Marketing Officer
BBA Accounting, University of Notre Dame
MBA, University of Detroit
“It is clear that technology ‘drives’ brand ethos within today’s automobile industry. The CMG system can truly differentiate our OEM customers’ vehicles in a world of ‘me too’, and offers not only a valuable marketing edge, but a technology that is factually great for the health of drivers. As marketers, we have a rare opportunity to turn this loose throughout the transportation industry. ”
Richard is a senior marketing executive with a long history of successful business development and leadership. He has served C-level automotive clients on every continent. His career began at Deloitte, then transitioned to senior executive leadership roles in the global advertising agency industry. He then founded and served as CEO of a global business strategy consultancy for over 20 years. He has decades of experience driving client growth and efficiency in virtually every business category.
With Comfort Motion, he leads the process of identifying customer prospects and creating exposure of our patented technology to decision makers within large original equipment manufacturers (OEM) or other industry influencers and audience.
As a former accountant, Richard brings a unique focus on ROI to every marketing initiative. In previous roles he created major collaborations between General Motors and Warner Bros. Entertainment that included a co-branded vehicle and product placement opportunities in feature films. He also brought the Beijing Olympic Games to Volkswagen Group China for a major integrated sponsorship program that spanned several years.
He says it is clear that technology ‘drives’ brand ethos within today’s automobile industry. The CMG system can truly differentiate our OEM customers’ vehicles in a crowded world of features and benefits. Our work isn’t just about creating a marketing edge, the CMG technology is scientifically proven to aid in the health of drivers. As marketers, we have a rare opportunity to turn this loose throughout the transportation industry.