Automobiles of every type, trucks, cars, SUVs, and vans, offer power seats in order to satisfy customer demand. That's because drivers appreciate the superior comfort these seats afford compared to manually adjusting models. Though comfortable initially, the static position of manually adjusted seats can lead to driver fatigue and even decreased attentiveness, which is why manufacturers recommend drivers change their driving position frequently during a drive.

However, drivers contend with constantly changing and seemingly more important variables while they're on the road. Other than a twist or turn, few take the time to change their driving position which is why the Comfort Motion Technologies algorithm seamlessly changes the driving position for them.

A Booming Market
Baby Boomers define many markets in the United States. The market for sophisticated automotive seat technology is no exception.

Active but aging, Boomers rely heavily on ground transportation on a daily basis. Many suffer from lower back pain and other circulatory ailments. Boomers are wealthier than any other generation and they're willing to spend their money, especially if it supports or enhances their lifestyles. Not surprisingly, auto manufacturers have made significant investments in seat technology to include power adjustments that make drivers safer and more comfortable.

Cost, safety, comfort, marketing, and customer expectation drive this market. But the influence of these factors varies by the type of vehicle and consumer. Entry-level autos compete on price customers demand low cost and accept basic technology with little refinement. Luxury automobiles use sophisticated technologies like adjustable seats as marketing tools, these buyers value comfort and demand sophisticated seat technology.

Over 65 million Americans suffer from back pain. The combined interest in improving seat technology and consumer willingness to purchase comfortable, sophisticated seating creates an ideal market for Comfort Motion Technologies' Vehicle Seat Multi-Positional Software.

How Big is the Market?
Ground Transportation Demand Almost 90% of all trips and 92% of all miles traveled are made in cars or other forms of ground transportation.   Over 180 million Americans name driving as their primary form of transportation.   The average vehicle miles traveled per household in the United States was 24,252 miles per year in 2007. A Pain in the...Back More than 65 million Americans suffer from low back pain   According to Johnson Controls Inc., one of the largest suppliers of automotive seating, poor back support is cited as the top automotive seat issue, and it's in the top five issues the automotive industry faces overall.		Our (Aging) Population According to U.S. Census Bureau, approximately 45 million people (27% of the country's population) will be turning 50 in the coming years.   RL Polk, a leader in consumer behavior research for the automotive industry reports the largest segment of new car buyers are 55 and older; Polk expects this trend to remain consistent for the next 20 years.   Baby Boomers (people born between 1946 and 1964) have spending power estimated at more than $1 trillion and an average household income of $57,695.   This segment of the population devotes approximately 19% of its consumer-related expenditures on transportation second only to housing.

Meeting and Seating a Growing Demand
The pressure on automakers to develop ergonomic seating solutions continues to mount, creating immediate and significant demand for CMT's Vehicle Seat Multi-Positional Software.  But don't just take our word for it take Johnson Controls'.

According to Johnson Controls, Inc., "Poor back support is cited as the #1 automotive seat issue that the automotive industry faces overall.  As a leading automotive seat manufacturer, it was obvious to us that we needed some new approaches to seat back comfort."

Comfort Motion Technologies makes changing your company's seating position in the marketplace easy, too. How easy? Schedule an onsite demonstration of our remarkable software and we'll show you. For more information, or to schedule a demo, send us a note on our CONTACT page.